爱奇艺今日盘前大涨5.46%,引起了市场的广泛关注。
消息面上,爱奇艺与字节跳动旗下短剧品牌"红果短剧"宣布达成深度合作,双方将在IP联合开发、联合出品以及成品内容授权等方面展开合作,共同推出更多精品微短剧作品。
分析指出,这一举措意味着爱奇艺正积极布局微短剧市场,融入字节生态。随着长视频市场增长乏力,爱奇艺的盈利能力受到挑战。通过与"红果短剧"的合作,爱奇艺将拓展新的增长点和营收来源,增加新内容形态,培育新的流量入口和变现模式。
行业观察人士预计,后续爱奇艺将在内容产品种类、分发渠道和盈利方式等层面加大创新,努力实现商业模式创新。市场对其在微短剧业务的新布局表现出较高期待,推动了爱奇艺股价今日大涨。
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