电商平台唯品会(VIPS)今日盘中大涨8.18%,引发市场广泛关注。公司股价上涨与四川省家电以旧换新活动持续火爆有关,推动了当地智能家电产品的销售。
数据显示,截至11月25日,四川省已完成家电以旧换新401万台,总量位居全国第三。这一政策刺激了如唯品会等电商平台在四川的家电销售,尤其是空气净化器、扫拖机器人等智能家电销量同比大幅增长。
值得注意的是,四川中小城市的年轻消费者已成为智能家电的重要驱动力。在政策激励下,他们开始接受并购买更多智能家电产品以提升生活质量,这为唯品会等电商带来了可观的收益增长。
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