异动解读 | 软件股Zeta Global盘中大涨15%,受益于行业前景看好

异动解读
20 Nov 2024

Zeta Global Holdings Corp.(ZETA)今日盘中大涨15.35%,引发市场广泛关注。这家软件服务公司的股价表现亮眼,或与其所处的行业前景看好有关。

数据显示,该股今日成交活跃,换手率达0.55%。财报数据也颇为亮眼,公司去年实现营收2.68亿美元,虽然净利润为负,但市盈率处于较低水平。此外,绝大多数分析师都给予了该股买入或持有评级,反映出市场对公司长期发展前景较为乐观。

作为一家为企业客户提供消费者智能和营销自动化软件的公司,Zeta Global可望从数字化转型和软件服务需求上涨中获益。其核心产品Zeta营销平台采用人工智能技术分析海量数据,预测消费者意图,可为客户带来营销效率的提升。

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