华纳兄弟发现公司(WBD)盘中股价大涨7.43%,引发市场广泛关注。消息显示,公司预计到2026年,旗舰流媒体服务Max的用户数量将至少达到1.5亿,远高于市场此前预期的1.358亿,这一宏伟目标成为推动股价大涨的主要利好因素。
Max流媒体服务目前已在全球70多个国家和地区推出,后续还将陆续在德国、意大利和英国等欧洲主要市场上线,公司的全球扩张步伐正在加快。数据显示,第四季度Max新增640万直接面向消费者的订阅用户,超出分析师预期。
尽管华纳兄弟传统有线电视网络业务收入和广告收入持续下滑,但公司在流媒体领域表现亮眼,Max用户数量的强劲增长为整体业绩带来坚实支撑。市场对该公司长期增长前景充满信心,因而推动了当日股价的大涨表现。
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