2月12日，Adobe周三发布可生成视频片段的人工智能工具Firefly Video Model的公开版本，将与OpenAI的Sora和初创公司Runway展开竞争。然而，Adobe采取与竞争对手不同的模式，旨在生成适合电影和电视工作室使用其旗舰视频编辑软件Premiere Pro的片段。Adobe强调的许多功能都围绕着将现有镜头输入视频模型，并生成片段，以修复或扩展在真实制作场景中拍摄但效果不佳的镜头。
价格方面，Adobe表示，用户每月支付9.99美元即可生成20个片段，支付29.99美元即可生成70个片段。相比之下，OpenAI的低分辨率计划每月只需20美元就能生成50个视频，而200美元计划则能处理更长、更高分辨率的视频。Adobe还在为工作室和其他大批量视频用户制定“高级”定价计划，并将在今年晚些时候公布定价细节。
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