视频流媒体设备制造商Roku(ROKU)今日盘中大涨5.93%,引发市场关注。
在此前,Roku公布了一个重磅消息:截至上个季度,美国已有近一半宽带家庭使用Roku平台。这一消息释放出Roku强大的用户基数和渗透力,引发投资者对公司未来增长前景的看涨情绪。
对于一家以家庭节目分销为主营业务的公司来说,在美国宽带家庭市场占据如此高的市场份额无疑是一大利好消息。分析师预计,随着视频点播服务的蓬勃发展,Roku平台及其设备将大获益,公司营收有望持续增长。投资者对Roku前景的看涨预期推动了今日的大涨走势。
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