近期,中国电商平台唯品会的股价出现了大涨,引发了市场的广泛关注。这主要与双11临近以及折扣童装销量攀升有关。
随着气温骤降,折扣童装迎来了消费旺季。报道称,10月份以来,成都市场儿童外套、卫衣等童装销量出现大幅增长。对于宝妈们来说,时下的挑选重点不再仅是童装品质,而是品质和性价比并重。因此,奥莱和特卖电商平台上的折扣童装越来越受到关注。
作为国内主打品牌折扣的特卖电商,唯品会正是这一消费升温的直接受益者。数据显示,在唯品会平台上,多种品类的折扣童装销量均出现两位数以上的同比增长。紧接着的双11大促期间,折扣童装也被预期将成为消费热点之一。市场由此对唯品会在双11的业绩表现充满期待,推动了其股价的大涨。
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