知乎(ZH.US)股价今日盘中大跌5.73%,引发市场高度关注。这主要受公司新一季度业绩数据表现不佳以及市场对其创作者留存问题的担忧所影响。
知乎公布的2024年第三季度财报数据显示,其营收同比下滑17.32%至8.45亿元。尽管净亏损较去年同期收窄近97%至900万元,但营收大幅下滑仍令投资者对知乎未来发展前景持谨慎态度。
另一方面,近年来知乎在商业化转型中曾引发不少争议,诸如"知乎水化"、"广告内容过多"、"创作者流失"等评价屡见不鲜。市场普遍担心,如果知乎无法很好留住优质创作者,维护内容质量和社区活跃度,其独特的商业价值将持续受损。
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