别样肉客(Beyond Meat Inc，BYND)今日盘中股价大跌5.06%，引发市场广泛关注。
公司宣布将暂停在中国的运营，并裁员95%。此前，别样肉客将中国视为重要的新兴增长市场，并在该市场进行了大量投入和布局。但现在不得不暂停中国业务无疑将对公司全球增长战略带来严重打击。
别样肉客是植物性肉类供应商，主打通过植物研发制作出类似真肉风味的产品，包括人造肉汉堡、香肠等。该公司的收入主要来自于美国本土市场的杂货店、餐馆等渠道。期望借助中国庞大的人口基数和对替代肉类日益增长的需求，实现业绩的快速增长。但其中国运营备受困扰，损失惨重，最终不得不暂停。
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