蓝月亮集团(06993)今日盘中大涨5.10%,引起市场广泛关注。这一显著涨幅可能与公司近期发布的2024财年业绩报告以及其长期战略布局密切相关。
根据蓝月亮集团发布的2024财年业绩报告,公司实现收入85.6亿港元,同比增长约16.8%,创下历史新高。尽管短期利润受到影响,但公司毛利率仍维持在60.6%的高水平,显示出强劲的定价能力和成本控制能力。公司围绕消费者需求变化,增加了推广新产品、拓展新电商渠道及品牌建设方面的费用,这被视为一项"以利润换市场"的长期战略投资。
分析人士指出,蓝月亮集团正通过"技术驱动+品牌沉淀+渠道裂变"三位一体战略,构筑可持续增长飞轮。公司在产品创新、品牌建设和渠道布局等方面的持续投入,有望在未来带来显著回报。多家机构对蓝月亮的长期发展潜力持乐观态度,给予"增持"或"优于大市"评级。投资者似乎认同公司的长期战略,推动股价上涨,反映了市场对公司未来增长前景的信心。
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