互联网健身公司Peloton Interactive, Inc. (PTON)股价周一盘前大涨7.18%,引发市场广泛关注。此前美国银行将Peloton的投资评级上调至"买入",看好公司在新任CEO Peter Stern领导下能够扭转近年的颓势。
美银分析师认为,在资深汽车行业高管Stern的领导下,Peloton有望进一步削减运营开支、提高硬件利润率并提高订阅价格,从而大幅改善公司的财务状况和盈利前景。Stern将于2025年1月1日正式接任,此前他曾在福特汽车任职多年。
美银对Peloton新任CEO的乐观评级令投资者重燃对公司未来发展的希望,纷纷买盘涌入推动当日股价大涨。尽管Peloton近年来一直面临着来自传统健身房和其他互联网健身应用的激烈市场竞争和财务困境,但只要新任CEO能制定并执行有效的战略措施,提高公司的盈利能力和竞争力,这家公司仍有望重新焕发生机。
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