4月3日周四午盘，港股红星美凯龙（01528）股价出现显著上涨，盘中大涨6.43%，引发市场广泛关注。分析人士认为，该公司近期战略调整及业务拓展可能是推动股价上涨的主要原因。
根据公司3月27日发布的2024年年报，截至2024年12月31日，红星美凯龙共经营77家自营商场和257家委管商场，同时通过战略合作经营7家家居商场。作为家居流通领域的龙头企业，红星美凯龙在行业面临挑战的情况下，展现出了较强的经营韧性。
值得注意的是，红星美凯龙于2024年3月推出"3+星生态"战略，旨在推动家电、家居、家装的一体化发展。截至目前，公司已成功打造了150多家智能电器生活馆，吸引了100多个国内外主流高端电器品牌入驻。这一战略举措不仅丰富了公司的业务布局，也有望为未来业绩增长注入新动力。市场对公司的积极转型给予了正面评价，这可能是推动股价上涨的重要因素之一。
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