微博(WB)今日盘中股价大涨8.93%,引发了市场的广泛关注。消息面上,公司公布了2024年第三季度财报,表现出强劲业绩,超越了华尔街预期,推动了其股价大涨。
根据财报数据,微博三季度总营收达4.645亿美元,约合人民币32.94亿元,同比增长5%;其中广告营收3.986亿美元,同比增长2%,不包括阿里巴巴广告收入的话同比增长3%,这一增长主要得益于夏季奥运会期间广告需求的推动,食品饮料等重点行业广告收入同比大涨。
微博的增值服务收入也同比增长25%,达到6,590万美元,主要获益于会员服务及游戏相关业务的增长。调整后净利润1.392亿美元,约合人民币9.80亿元,虽然基本持平于去年同期,但高于华尔街分析师的预期。
除了财报亮眼外,微博还在用户规模和内容运营方面取得进展。月活跃用户和日活用户数均实现同比提升,平台竞争力和影响力进一步增强,特别是通过加强整合奥运会等热点资源,进一步满足了广告需求。
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