异动解读 | 外国网友涌入小红书、TikTok美国禁令利好,多邻国股价盘中大涨5.04%

异动解读
16 Jan

多邻国今日盘中股价大涨5.04%,引发市场广泛关注。

消息面上,随着TikTok在美国禁令生效日期临近,大批自称"TikTok难民"的美国用户涌入小红书。许多美国网友在小红书发帖时选择先使用翻译工具,再发布中文或中英双语内容,与中国网友交流。这一现象引发了外国人学习中文的热潮。

据语言学习平台多邻国公布,2025年1月13日,开始在其App上学习中文普通话的美国用户数,较去年同期暴增近216%。多邻国在TikTok上发布的一条"教美国人学中文"短视频,目前获赞超83万。公司App在美国App Store中的下载排名也从40+冲进前20。市场预计,这将为多邻国带来新的商机和流量入口。

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