Tilray Inc. (TLRY) shares surged by nearly 7% in pre-market trading on Wednesday, following news that its subsidiary Montauk Brewing Company landed a partnership with JetBlue Airways to serve its popular Surf Beer Golden Ale craft beer on all domestic and international flights.
The Surf Beer Golden Ale, one of Montauk Brewing's flagship brews, is known for its light and refreshing taste inspired by the brand's coastal lifestyle. This new partnership with JetBlue will bring a taste of Montauk to the skies, allowing travelers to enjoy the beer's flavors while in transit.
Investors and traders view this deal as a positive development for Tilray, the parent company of Montauk Brewing. The partnership is expected to expand the brand's reach and recognition in the beverage market, potentially driving growth for the Montauk line of craft beers.
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