周三盘前，知乎（股票代码：ZH）股价大涨7.16%，引发投资者关注。这一显著涨幅与公司刚刚发布的2024年全年财报密切相关。
根据知乎公布的财报，2024年全年总收入为人民币35.99亿元，同比下降14.5%。尽管收入有所下滑，但公司的盈利能力却有明显改善。毛利率从2023年的54.7%提高至60.6%，显示出公司在成本控制方面取得了显著进展。更值得注意的是，知乎的净亏损由去年同期的人民币8.39亿元大幅收窄至人民币1.69亿元。经调整后的净亏损也从去年同期的人民币6.59亿元减少至人民币9630万元。
分析人士认为，虽然知乎的总收入有所下降，但公司在提高运营效率和控制成本方面取得了显著成效，这反映在毛利率的提升和亏损的大幅收窄上。投资者对这一积极变化反应热烈，推动了股价的大幅上涨。此外，知乎作为中国领先的在线内容社区和知识平台，其业务模式的持续优化和用户基础的稳定增长，也为公司未来的盈利前景增添了信心。
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