爱奇艺盘前大跌5.12%,引发市场广泛关注。公司刚发布的2024年第四季度财报显示,营收较去年同期下降14%至66.1亿元,净亏损扩大至5,880万元,上年同期实现净利润6.8亿元。
具体来看,第四季度爱奇艺会员服务收入同比下滑15%至41亿元,在线广告收入下滑13%至14.3亿元,内容发行收入下降20%至4.07亿元。全年营收下降8%至292.3亿元。财报数据反映了公司营收和盈利能力出现下滑。
分析指出,爱奇艺第四季度营收下滑,可能原因包括内容储备不足导致会员服务收入承压,以及广告市场低迷影响广告收入等。公司首席执行官龚宇表示,2025年公司将持续加大优质内容的投资和运营,推动业务反弹,重回增长轨道。
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