异动解读 | 爱奇艺与抖音旗下红果平台争夺微短剧版权,引发股价上涨5.45%

异动解读
11 hours ago

动视频平台爱奇艺股价今日盘中大涨5.45%,引起市场关注。从报道看,这与爱奇艺与字节跳动旗下红果平台在微短剧内容版权问题上的纷争有关。

消息显示,作为微短剧平台领跑者的红果,采取了"二选一"的排他性合作政策,要求微短剧剧方在一定时间内的全部内容独家给红果占有,不能与其他平台合作。这种做法引起了爱奇艺等长视频平台的不满。

爱奇艺创始人兼CEO龚宇指责,红果利用自身市场主导地位压制行业发展,限制内容创作者的权利,抑制市场竞争。不过,业内人士称,红果这种做法也有其理由,即获取足够版权内容以降低投资风险。

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