知乎（ZH）股价今日盘中大涨6.15%，引发市场广泛关注。截至发稿，该股报价3.85美元/股，成交量9.5583万股，换手率0.11%，振幅3.55%。
根据最新财报数据，知乎实现营业收入5.00亿美元，净利润亏损23.87百万美元，每股收益-0.26美元。值得注意的是，知乎自上市以来首次实现单季度全面盈利，但2024年整体业绩呈现好坏参半的态势。营销服务、付费会员、职业培训等所有收入业务同比均出现下滑，公司营收首次出现负增长。
尽管面临收入下滑和活跃用户大幅减少的挑战，投资者似乎对知乎的长期发展前景保持乐观。机构评级方面，在7家参与评级的机构中，86%给予买入建议，14%给予持有建议，无券商给予卖出建议。这种积极的评级可能是推动股价上涨的因素之一。然而，围绕知乎旗下知学堂的虚假宣传和退款难等问题仍然存在，公司需要在未来改善用户体验和服务质量，以维持市场信心。
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