11月4日,福克斯公司(Fox Corp)股价在盘中交易大涨9.19%,最新报45.85美元。此前公司公布的第一季度财报数据显示,营收表现大幅超出华尔街预期,刺激股价飙升。
据最新财报,福克斯公司本季度营收达35.6亿美元,高于分析师预期的33.7亿美元。这一超预期业绩主要得益于总统大选前政治广告收入的大幅增长。公司CEO拉克兰-默多克指出,整个公司的政治广告收入在本季度创下历史新高。
具体来看,公司第一季度广告收入同比增长约11%至13.3亿美元,其中流媒体服务平台Tubi广告收入贡献可观。总统大选前期的热议,推动了新闻和选举相关渠道的广告需求大增,拉动了福克斯公司广告收入的大幅增长。凭借强劲的财报表现,福克斯公司股价获得提振,引发投资者热捧。
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