Edgewell Personal Care (EPC) stock plummeted 10.92% in pre-market trading on Monday, February 10th, 2025. The personal care products company's shares took a hit after reporting disappointing fiscal first-quarter 2025 results.

The key reasons behind EPC's stock plummet were unfavorable currency impacts and higher promotional spending that weighed on the company's top and bottom lines for the quarter ended December 31, 2024. Edgewell's net sales fell 2.1% year-over-year to $478.4 million, missing analysts' estimates of $480.1 million. The sales decline was driven by lower volumes, pricing pressures due to elevated promotional levels, and an adverse currency impact of $4 million.

Furthermore, Edgewell's adjusted earnings per share (EPS) of $0.07 fell significantly short of analysts' expectations of $0.12. The company cited increased promotional expenses and currency headwinds as the primary factors hurting its profitability during the quarter. Currency movements alone had an unfavorable $0.17 impact on Edgewell's adjusted EPS compared to the prior-year period.