周黑鸭（01458）今日盘中大涨5.14%，引起市场广泛关注。这一显著涨幅主要源于公司发布的2024年度财报，展现了公司在过去一年中的稳健业绩和战略发展。
根据周黑鸭发布的2024年度财报，公司全年总营收达人民币24.51亿元，净利润人民币9820.4万元。虽然总收益较上年同期降低10.7%，但公司通过优化门店策略和产品创新，展现了良好的经营韧性。公司聚焦"经典产品稳基本盘，创新产品拓增量"的战略目标，深化产品创新、渠道拓展与会员运营，为长期健康发展奠定了坚实基础。
值得注意的是，周黑鸭在产品创新和渠道拓展方面取得了显著进展。公司强化了"周黑鸭经典味"系列产品布局，该系列终端含税销售额占比超70%。同时，公司积极布局多元化产品，推出麻辣鸡丝、干煸辣子鸡等创新单品，截至2024年底，这些新品合计月销量突破18万盒。在渠道方面，周黑鸭加速推进多元化布局，散装产品成功进驻胖东来、永辉等商超渠道，真空包装产品入驻Costco、零食很忙等连锁卖场。此外，公司活跃会员数突破550万，进一步释放了私域流量价值。投资者对周黑鸭的业务发展前景持积极态度，推动了股价的上涨。
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