蓝月亮集团（06993）今日盘中大涨5.10%，引发市场广泛关注。此轮涨势主要受到公司最新发布的2024年财报及其战略布局的积极影响。
根据公司公告，蓝月亮集团2024财年实现收入85.6亿港元，同比增长16.8%，创下历史新高。尽管短期利润受到影响，但公司毛利率仍维持在60.6%的高水平。这一业绩表现反映了蓝月亮在激烈的市场竞争中依然保持强劲的增长动力和定价能力。
值得注意的是，蓝月亮采取了"以利润换市场"的战略，增加了新产品推广、电商渠道拓展及品牌建设方面的投入。这种长远布局虽然短期内影响了利润，但有望在未来带来更大的市场份额和品牌价值。公司在新兴电商平台的布局已见成效，2024年线上渠道销售额实现59.7%的大幅增长。此外，公司在产品创新、渠道多元化以及品牌建设等方面的持续投入，也为未来的可持续增长奠定了基础。投资者对蓝月亮的长期发展前景持乐观态度，推动了股价的上涨。
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