社交媒体公司Reddit(RDDT)今日盘前大涨5.43%,引发市场广泛关注。分析师对该股给予看涨评级,加上Reddit在人工智能领域的布局有望改善广告货币化,成为股价上涨的主要推手。
富国银行将Reddit的目标股价定在206美元,较前一交易日收盘价有32%的上涨空间,该行认为市场低估了Reddit的增长潜力。在广告货币化方面,Reddit有大量机会如增加广告负载和引入更新的格式。
除了广告商机,Reddit正在测试人工智能功能以回答用户提问,这一举措有望带动内容授权交易等新业务。上一季度,公司还凭借AI内容授权和广告支出强劲而实现盈利,显示人工智能布局初见成效。市盈率更创下历史新高,反映了市场对Reddit长期增长前景的乐观预期。
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