11月11日,图片分享社交平台Pinterest(PINS.US)股价出现大涨行情,盘中一度上涨5.11%,引发市场广泛关注。
导致这一涨势的主要原因是券商Wedbush当天将Pinterest的股票评级从"中性"上调至"跑赢大盘"。Wedbush表示,Pinterest在用户参与度和货币化战略方面表现良好,预计将按照既定指导方针实现持续增长和利润提升。
作为一家知名的在线创意发现平台,Pinterest目前拥有近5亿月活跃用户,其中约三分之二为女性用户。该公司主要通过销售数字广告营收,并正在推出更多电商功能。虽然约80%收入来自美国和加拿大市场,但其国际增长潜力巨大。因此,许多分析人士对Pinterest的未来发展前景持乐观态度。
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