AMC Entertainment (AMC), the well-known movie theater chain, saw its stock price plummet 5.09% in pre-market trading on Thursday, continuing a troubling trend for the company. This latest decline comes on the heels of a seven-day losing streak, highlighting the ongoing challenges faced by the cinema industry giant.

The pre-market drop follows a disappointing performance in the previous trading session, where AMC shares had already shed 1.08%, closing at $2.75. This underperformance was particularly notable as it occurred against the backdrop of a broadly positive day for the stock market. The continued sell-off has pushed AMC's stock price to levels significantly below its peak, now sitting more than 76% lower than its 52-week high of $11.88 reached in May of the previous year.

Investors' concerns appear to be mounting as AMC grapples with changing consumer behaviors and the evolving landscape of the entertainment industry. Analysts are projecting a loss in the company's upcoming earnings report, although it is expected to be an improvement from the prior year. While AMC is anticipated to report revenue growth, the persistent negative earnings per share forecast suggests ongoing profitability issues. As the theater chain continues to navigate these challenges, market participants seem increasingly cautious about its near-term prospects, contributing to the stock's significant decline and extended losing streak.