爱奇艺(IQ)今日盘中股价大跌5.07%,引发市场广泛关注。消息面上,这与爱奇艺近期公开批评字节旗下红果短剧滥用市场主导地位有关。
红果免费短剧凭借抖音母体流量优势,用户规模激增,在短剧赛道几近垄断地位。爱奇艺CEO龚宇指责,红果与上游制作方签署排他性版权协议,限制剧方与其他平台合作,抑制了行业发展。
据了解,红果采用"二选一"授权模式,要求剧方在协议期内拥有的所有内容版权独家给予红果。这种做法有利于红果控制上游资源,但也引发了监管层的高度关注。此前电商和音乐赛道就曾出现类似问题,最终被叫停并受到处罚。
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