Roku公司(Roku Inc.,ROKU.US)股价今日盘中大涨6.81%,报收于70.15美元。这一强劲走势主要源于市场研究机构Cleveland Research发布的一份报告,对Roku第三季度业绩及长期前景予以看好。
Cleveland Research表示,Roku第三季度势头强劲,预计业绩将超出市场预期。主要原因包括:
1.Roku智能电视销量线性增长;
2.程序化购买力度的推动,及其在新产品/计划上的稳健执行,有效利用供应提高了CPM定价; 3.广告商收益增加,较低的CPM以及加强了与代理的关系,整体竞争力得到提升,特别是在主屏幕和新广告格式上,对其他垂直市场更具吸引力。
Cleveland Research预计,大部分增长将来自其Demand-Side Platform平台,并认为Roku的前景"看起来更具有建设性"。这一分析无疑提振了市场对Roku长期增长前景的信心,推动了当日股价的大涨。
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