AppLovin公司今日盘中股价大涨5.04%,引发市场广泛关注。
此前公司发布的季度财报显示,其软件平台收入8.35亿美元,同比飙升66%。据分析,推动公司业绩大增的关键是AppLovin依赖其AI推荐引擎AXON,为广告商提供了精准高效的营销推广服务。
报道称,AppLovin采用基于AI的营销模式,能够自动化广告投放,准确触达目标消费群体,提高广告转化率。这种模式不仅让广告主找到高质量用户, 还能帮助开发商最大化应用变现。AI优化算法持续迭代,为双方带来价值回报,因此输出业绩强劲。
业内人士指出,AppLovin展示了AI在营销领域的运作逻辑,助推了AI广告商业化的进程。专家预计,随着硬件算力进一步提升降低推理成本,未来将有更多AI应用场景得以实现。
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