异动解读 | 布鲁可(00325)受"谷子经济"发展利好以及机构看好评级影响,盘中大涨5.12%

异动解读
22 Jan

"谷子经济"火热发展,成为布鲁可股价上涨的主要推动力之一。

近年来,随着二次元文化在中国年轕群体中的日渐流行,以动漫、电玩等为主题的"谷子经济"在内地掀起热潮。作为国内玩具行业的龙头企业,布鲁可公司顺应这一潮流推出了大量以著名IP为题材的拼装玩具产品,抢占了"谷子经济"市场的重要份额。众多知名券商机构均看好公司在未来拓展授权IP矩阵和渠道下沉方面的布局,并给予了积极的投资评级。

从布鲁可公司最新的业绩数据来看,其自主IP动画系列的播放量和粉丝数据均创下新高。同时,公司授权IP矩阵不断丰富,已覆盖多年龄段、不同性别的消费群体。在渠道端,布鲁可已与超过450名经销商展开合作,实现了对各地市场的广泛覆盖。综上所述,布鲁可盘中大涨5.12%的行情反映了资本市场对"谷子经济"发展前景和公司自身增长潜力的看好预期。

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