Pinterest(NYSE:PINS)盘后股价大涨15.87%,引发了市场的广泛关注。公司第一季度营收预计将高于市场预期。
根据Pinterest发布的数据,第一季度营收预计将达到8.37亿美元至8.52亿美元,较分析师平均预期的8.328亿美元有所超出。公司全球月活跃用户数也创下新高,达到5.53亿,超过预期的5.458亿。
该公司表示,营收有望超预期主要得益于人工智能驱动的广告工具得到更广泛采用,从而推动广告支出的增长。Pinterest的Performance+套件等人工智能广告工具旨在通过自动化功能帮助广告主更好地定位用户,这一举措正在取得成效。与此同时,得益于假日购物季的拉动,该公司第四季度营收也同比增长18%至11.5亿美元。不过,由于采取了某些税收调整措施,Pinterest第四季度每股调整后收益仅为56美分,低于预期的65美分。
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