今日巨子生物(02367)股价盘中大涨5%,引发了市场广泛关注。根据消息,这次股价上涨或与巨子生物旗下两大品牌可复美及可丽金在双11期间取得亮眼销售业绩有关。
据分析报告,在今年双11期间,可复美与可丽金的线上全渠道GMV同比分别增长80%+和150%+。可复美在天猫、抖音、京东、唯品会等平台表现也十分抢眼,同比均录得50%以上的高增长。可丽金在抖音的增长更是高达500%。如此强劲的双11表现,有望支撑巨子生物今年能够顺利达成收入和经调净利润目标,分别同比提升40%和35%左右。
行业专家认为,巨子生物此次在双11期间取得较好业绩,很大程度源于其对头部主播及直播间营销的持续投入。行业分析看好,双品牌的高速增长以及公司在重组胶原蛋白等细分赛道的优势地位,将继续支撑巨子生物未来业绩表现。
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