在刚刚过去的蛇年春节期间,互联网企业美团(03690.HK)旗下的年夜饭在线预订服务火爆,业绩迅速增长,这成为推动该股当日股价大涨6.05%的重要原因。
美团近期公布的业绩数据显示,受益于春节消费旺季带来的利好,该公司目前持续保持高速增长的态势。在年夜饭预订这一细分市场上,美团搭建了年夜饭外送、餐厅预订等多种消费新渠道,整合了包括星级酒店、知名餐厅在内的海量商户资源。数据显示,本次春节前,美团上开通年夜饭外卖服务的餐饮商户数同比增长220%,全国已有超过4万家餐饮商户提供在线预订除夕座位服务。
美团为年夜饭市场持续投入,从产品创新、商家补贴、营销推广等多个层面精心规划。除了推出标准化的年夜饭套餐外,美团还因地制宜开发出适合不同消费群的多元化选择,并推出了分次支付等服务创新。与此同时,美团也通过发放优惠券、线上发起主题活动等形式,大力吸引消费者。
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