周三盘中，蓝月亮集团（06993.HK）股价大涨5.15%，引发市场关注。这一显著涨幅与公司近期发布的2024年财务业绩报告密切相关。
根据蓝月亮集团公布的2024年财报，公司实现收益约85.56亿港元，同比增长16.82%。毛利达51.83亿港元，同比增长14.16%，毛利率维持在60.6%的高水平。尽管公司因加大销售和分销开支而录得亏损，但董事会仍建议派发每股6.0港仙的末期股息，显示了对公司长期发展的信心。
蓝月亮集团的收益增长主要得益于所有产品类别和大多数销售渠道的销售额增加，特别是新兴电商渠道的表现突出。值得注意的是，在2024年的"618购物节"和"双11购物节"期间，蓝月亮集团在多个主要电商平台的累计销售额排名第一，彰显了其在家居清洁市场的领先地位。公司战略性地增加了销售和分销开支，尤其是在推广蓝月亮至尊浓缩洗衣液等产品以及洗涤科普方面，这可能为未来的长期增长奠定基础。
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