随着气温转凉,折扣童装在最近迎来消费旺季。数据显示,10月份以来,在唯品会等折扣电商平台上,儿童外套、卫衣等童装销售出现大幅增长。
近期,宝妈们在选购童装时,不仅看重产品品质,同时也更加追求性价比。因此,主打品牌折扣的电商平台上的折扣童装越来越受到青睐。业内人士预计,随着双11大促临近,深受宝妈们喜爱的折扣童装将继续强劲售卖,成为消费热点之一。
作为国内知名折扣电商龙头,唯品会预计将在双11期间直接受益于折扣童装销量攀升。市场由此对其双11业绩充满期待,推动了唯品会股价在双11前夕出现5.89%的大幅上涨。
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