Netflix 2025年Q1:经济不确定中保持稳定增长,维持29%利润率展望

直播速递
18 Apr
Netflix 2025年第一季度财报电话会议要点:
1. 第一季度表现强劲,用户留存率和参与度指标稳定
2. 尽管经济不确定性存在,但未观察到消费者行为的显著变化
3. 广告支持计划在美国和加拿大以7.99美元的价格提供,增强了抗风险能力和可及性
4. 继续全球内容投资,包括在墨西哥的10亿美元承诺
5. 价格调整策略仍基于用户感知的价值
6. 预计第三、四季度内容和营销支出将增加
7. 维持全年29%的运营利润率预期声明:本业绩会速递内容由人工智能生成,仅供参考,因技术所限可能存在不准确之处,不构成任何投资建议或承诺。

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