安德玛公司C类股(UA)本周五大涨9.47%,引发市场广泛关注。公司近期举行的第二季度业绩会或是导致这波上涨行情的关键原因。
在本次业绩会上,安德玛公司为投资者勾勒了可喜的未来发展前景。公司表示,未来将减少促销活动,提高直接面向消费者销售的比例,并提升细分市场和平均产品售价。这些举措旨在提升利润水平,长期毛利率有望达到50%。
除了调整业务模式提升利润外,安德玛还计划在产品端加大创新力度。公司将在2025年第一季度推出更新的SlipSpeed系列产品,并在随后的季度推出更多新款。此外,公司还希望从单纯的价格竞争转向注重产品科学设计与质量提升,为品牌赢得更高溢价能力。
在营销策略上,安德玛将加大在欧洲和亚太市场的品牌建设投入,并在美国市场加强顶层品牌推广。公司还透露将参与2025年NBA全明星赛、三月疯狂篮球赛等重大活动营销,从而提升品牌影响力和企业知名度。
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