Pinterest在盘前交易中股价大涨21.32%,引发了市场的广泛关注。此前公司公布的业绩表现出色以及第一季度营收指引超出预期,成为推动股价大涨的主要原因。
财报显示,得益于假日购物旺季以及新增"可购物"内容的拉动,Pinterest第四季度营收同比增长18%至11.5亿美元,超出分析师预期,月活跃用户数也创下5.53亿的新高。相较之下,该公司调整后每股收益64美分,虽不及分析师预期,但同比有所增长。
此外,Pinterest预计第一季度营收将在8.37亿至8.52亿美元之间,高于市场预期。公司表示,其人工智能广告工具Performance+套件获得更多广告商采用,从而有望推动广告支出增长,是营收超预期的主要因素。同时,与谷歌和亚马逊达成的第三方广告协议也将有助于推动营收增长。该平台近年来持续吸引Z世代青年用户是其稳健增长的关键支撑。
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