青岛啤酒股份（00168）今日盘中大跌7.89%，引发市场广泛关注。该公司近期发布的2024年度财报显示业绩表现不佳，加之行业竞争加剧，导致投资者信心受挫。
根据公司财报，2024年青岛啤酒营业收入同比下滑5.3%至321.38亿元，销量下降5.9%至753.8万千升。虽然净利润逆势小幅增长1.81%至43.45亿元，但第四季度单季亏损6.45亿元，连续第六年在淡季"报亏"。此外，公司在山东大本营市场收入下滑超6%，东南地区和海外市场更是降幅超24%，显示公司面临严峻的市场挑战。
面对行业下行压力，青岛啤酒正努力通过高端化战略和降本增效来维持利润。公司计划加大中高端产品的推广力度，同时积极拓展线上渠道和即时零售业务。然而，随着消费者偏好的变化和竞争对手的积极布局，青岛啤酒能否成功吸引年轻消费群体、扭转业绩下滑趋势仍存在不确定性。投资者对公司未来发展前景持谨慎态度，导致股价承压。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.