福克斯-A(FOXA)股价今日盘中大涨6.7%,引起广泛关注。消息面上,公司2025财年第二季度业绩优于市场预期,成为推升股价的主因。
财报显示,福克斯公司本季度营收达到50.8亿美元,高于预期的48.5亿美元;调整后每股收益0.96美元,也超出预期的0.67美元。业绩超预期主要得益于以下两大利好因素:
一是公司旗下新闻网络在大选期间政治广告收入大增,刺激了营收和利润的增长。数据显示,政治广告为传统媒体贡献近60亿美元的收益。此外,福克斯新闻在大选期间收视率也高于竞争对手。
二是公司旗下流媒体服务Tubi的广告收入亦实现了大幅增长,抓住了行业发展趋势。福克斯公司还受益于2024年MLB赛季收视率提高,这为公司的广播业务带来了提振。
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