爱奇艺(IQ)今日盘前股价大涨5.26%,引发市场关注。分析人士认为,这与爱奇艺在微短剧领域的布局息息相关。
2025年初,爱奇艺与红果短剧宣布深度合作,共同推出更多精品微短剧内容。尽管合作不久便出现了分歧,但爱奇艺明确表态,今年将重点引入头部微剧,打造爱奇艺原创微剧生态系统。
爱奇艺CEO龚宇透露,尽管微剧业务尚在发展初期,但已显现出巨大潜力,能够增加广告库存和提升广告收入。公司专业的内容团队和强大的内容运营能力,将在打造精品微剧方面拥有明显优势。
龚宇表示,精品长视频和微剧领域创新将共同推动公司2025年持续增长。对于爱奇艺而言,微短剧已成为今年的核心关键词,是重中之重的增量业务。公司将坚持内容精品化理念,与行业保持差异化定位。
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