电商巨头eBay在2月27日(周四)盘中出现大跌,股价一度大跌10.88%,引发市场广泛关注。
根据公司发布的业绩指引,eBay预计2025年第一季度净营收将在25.2亿至25.6亿美元之间,低于分析师平均预期的约26亿美元。主要原因是当前宏观经济形势不利,消费者削减了对奢侈品、收藏品等非必需品的支出,加之行业竞争加剧和新一轮关税政策的影响。
具体来看,高通胀和利率上升抑制了消费者的可支配收入和消费欲望,使得对奢侈品、收藏品等非必需品的需求出现明显下滑。同时,欧洲和德国等发达经济体的需求疲软也影响了eBay的整体销售表现。另外,美国新一轮关税政策导致部分进口商品价格上涨,也进一步打击了相关商品的需求。
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