特卖电商平台唯品会(VIPS)今日股价大涨5.1%,引发市场关注。尽管没有明确的重大利好消息,但分析人士认为,这可能与唯品会独特的商业模式和较好的经营业绩有关。
唯品会专注于品牌尾货的特卖业务,与其他电商企业差异化经营。它通过与品牌商合作,以较低价格销售品牌库存尾货商品,同时提供正品保证。这种模式为品牌解决库存问题,也满足了消费者对品牌正品和低价的需求,三方共赢。
此外,唯品会也凭借SVIP会员制与良好的物流服务,具有较强的用户粘性。二季度SVIP活跃用户同比增长11%,贡献了近一半的购买力。唯品会一直专注于为用户提供高性价比的商品和服务,避免与大型电商巨头直接竞争,也不进行大规模补贴。该公司在压缩营销费用等方面也有出色表现,保证了较高的利润率。
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