异动解读 | B站Q4盈利转正实现首次季度盈利,股价大涨9.43%

异动解读
21 Feb

哔哩哔哩-W2月21日盘中大涨9.43%,引发了市场的广泛关注。消息面上,B站公布了2024年第四季度的财务业绩。

数据显示,B站第四季度净营业额总额为人民币77.34亿元,同比增加22%;毛利润为人民币27.88亿元,同比增加68%;净利润为人民币8890万元,同比实现扭亏为盈;经调整净利润为人民币4.52亿元,也首次实现季度盈利。

B站广告营业额和移动游戏营业额同比分别增长24%和79%,成为推动营收和利润增长的主要动力。广告营业额的增长主要得益于公司广告产品优化及广告效率提升,而游戏营业额的大幅增长则主要归功于2024年独家授权游戏《三国:谋定天下》的强劲表现。

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