图片分享社交平台Pinterest(PINS)周一盘中大跌5.02%,引发市场关注。根据分析师的最新报告,该公司可能面临广告收入下滑的风险,这成为股价下跌的主要原因。
多家券商对Pinterest的前景持谨慎态度。Zephirin和富国银行分别将Pinterest的目标价下调至25美元和42美元。Zephirin指出,针对TikTok用户加入Pinterest的活动在2024年第四季度表现不佳,这可能影响用户增长。同时,该券商还警告称,X(原Twitter)的品牌重塑可能导致广告商从Pinterest转移,给第二季度业绩带来更多不利因素。
富国银行分析师则表示,宏观经济走软和品牌广告环境疲软可能会对Pinterest的广告收入造成压力。尽管如此,季度内的汇率因素可能会部分抵消这些负面影响。值得注意的是,尽管短期内面临挑战,但在41家跟踪Pinterest的券商中,仍有32家给予"买入"或更高评级,显示分析师对公司长期前景仍保持相对乐观态度。投资者需密切关注Pinterest未来的广告收入表现及用户增长情况。
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