社交媒体平台Reddit股价在2月12日周三夜盘大跌13.60%,引发市场广泛关注。
Reddit在第四季度财报中公布,其日活跃用户达到1.017亿,同比增长39%,但低于华尔街分析师预期的1.033亿。美国日活跃用户较上季度更是出现下滑。公司首席执行官史蒂夫·赫夫曼表示,这一数据低于预期主要是由于谷歌搜索引擎定期更新算法,导致Reddit在搜索结果中的曝光率受到波动影响。
尽管Reddit强调这种情况并不罕见,公司团队已熟练应对算法变化,并预计第一季度来自搜索的流量将恢复增长,但市场仍对这家年轻的上市公司的长期增长前景产生了担忧。分析人士认为,Reddit作为依赖广告收入的互联网巨头,用户增长放缓可能拖累其未来的营收增长空间,从而影响了股价表现。
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