4月9日周三盘中,网易-S(09999.HK)股价大跌5.02%,引发市场关注。
消息面上,交银国际最新研报预计网易2025年第一季度手游收入同比下降6%。该行指出,网易本土流水同比减少6%(约7亿元),主要受《逆水寒》月流水持续下滑影响。虽然海外流水同比增长19%,但仍未能抵消国内市场的下滑。
与此同时,网易旗下知名游戏《阴阳师》正在进行内部改革。该游戏事业部总裁金韬近日发布内部信,宣布四大改革方向,包括加强用户导向、增加研发投入、调整运营策略以及回归故事与角色塑造。这一系列调整反映出网易正在努力应对游戏业务面临的挑战,但短期内可能会影响业绩表现。分析人士认为,这些因素综合导致了投资者对网易短期业绩的担忧,从而引发了股价下跌。
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