AppLovin公司(即APP)昨日盘前大涨27.75%，引发市场的广泛关注。
公司于盘后发布了2024年第四季度财报,财报数据亮眼:公司第四季度实现总收入13.7亿美元,同比激增44%,远超市场预期的12.6亿美元;公司净利润为5.99亿美元,同比大涨248%;公司核心的广告业务收入为9.995亿美元,同比增长高达73%。
第四季度业绩表现出色,主要得益于广告业务的强劲增长,显示公司人工智能驱动的广告引擎AXON 2.0以及电商广告业务的拓展初见成效。公司表示,其人工智能模型的改进仍处于早期阶段,未来将实现更个性化的广告投放,进一步提升广告效果。
对于2025年第一季度,公司也给出了乐观指引,预计总收入在13.6亿至13.9亿美元之间,超出市场预期的13.2亿美元。
综合公司四季度亮眼业绩和乐观一季度指引,市场对AppLovin公司的人工智能广告技术和商业模式前景充满期待,带动其盘前大涨27.75%。
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