Snap公司今日股价盘中大涨5.02%,引起了市场的广泛关注。分析人士认为,这与公司推出的付费订阅服务Snapchat+取得良好进展有关。
数据显示,截至2024年8月,Snapchat+已拥有1100万付费订阅用户,仅过去一年订阅人数就增长近600万。这一订阅服务为用户提供广告免费、独家内容和更多个性化功能,订阅费为每月3.99美元。
Snapchat是最早尝试付费订阅模式的主流社交媒体之一。随后包括Meta、TikTok和YouTube等公司也纷纷推出类似的无广告付费订阅服务,以应对广告营收的不确定性。市场分析人士表示,Snap的订阅模式目前取得了不错的成绩,这让投资者看好公司未来的盈利能力和发展前景,从而推动了股价的上涨。
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