美国运动品牌巨头耐克公司近日宣布重大人事变动,现任CEO约翰·多纳霍将于10月13日退休,公司前高管Elliott Hill将于次日出任新一任总裁兼首席执行官。
Elliott Hill是耐克的老臣子,在公司工作长达32年,曾担任消费者市场总裁一职,负责领导耐克和乔丹品牌的商业运营与营销工作。他在欧洲和北美地区担任过多个高层领导职位,帮助耐克业务规模增长至390多亿美元。2020年Elliott Hill退休离开公司。
多位分析师认为,Elliott Hill的回归有利于重振耐克的产品创新实力和品牌竞争力。Jane Hali & Associates的分析师Jessica Ramirez表示,Hill对公司文化有深入理解,对缓解员工士气低落有积极作用。晨星研究公司分析师David Swartz则认为,Hill可帮助企业修复与传统零售商的关系,这是前任CEO多纳霍领导下的战略失误之一。
耐克近年来业绩承压增长放缓,2024财年营收仅为513.62亿美元,同比微增1%,创公司近几年最差表现。分析认为,Elliott Hill的重掌大权意味着耐克欲通过人事革新来重振业绩增长,挽回竞争力。
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